Turn Your Expertise into a Lead-Generating Book

Steve Gordon is the CEO of Million Dollar Author and the author of The 1 Million Dollar Book. A former engineer turned marketing strategist, Steve helps consultants and service-based business owners transform their knowledge into powerful authority assets — namely, books that generate leads, build trust, and win high-value clients.

In our recent session with Steve, he broke down exactly how a book can elevate your brand and drive long-term business growth. His approach is tactical, clear, and proven.

Here’s what you’ll learn in the replay:
✅ How to position your book around your ideal client’s core problem
✅ A simple structure that makes your book easy to write and effective to read
✅ How to choose between self-publishing, traditional, or hybrid models
✅ Why physical books still outperform in marketing
✅ When ghostwriting is the smart move
✅ How one book can anchor your entire client acquisition system

If you’ve been sitting on a book idea — or want to turn your expertise into a scalable business asset — Steve is the person to talk to.

📘 Learn more at Million Dollar Author
📖 Grab The 1 Million Dollar Book