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This Expert Interview is with Tom Rusling, co-founder of Audience Key. We discuss Tom’s journey founding Audience Key, SEO strategy, marketing, the use of AI in SEO, and much more. There are a lot of nuggets in here for anyone who owns, develops or maintains a website that is looking to get a competitive edge with SEO. 


Here are some of the times & topics covered in case you’d like to jump to a specific part: 

0:00 – Welcome & introduction 

1:24 – The journey of building Audience Key 

10:30 – What is keyword mapping and why is it important? 

15:03 – SEO tips for e-commerce 

17:53 – The effect of AI on SEO 

22:20 – Lessons from building a SaaS business 

26:54 – Book/podcast recommendation 

28:44 – Advice to younger self 

29:50 – Getting in touch with Tom 


Tom’s links: 

Audience Key website: 

Tom’s LinkedIn: 


Podcast recommendation: 



Book recommendation: 

Blink by Malcolm Gladwell:  


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