Defining Your Many-To-Many Relationships

The Connection Expansion Exercise was built to help you shift how you are approaching your networking, marketing, and sales efforts. So often, all of our efforts are built around targeting ideal clients. That is great, but is a limiting away to approach relationship building and revenue generation. Instead, the Connection Expansion Exercise helps you define what types of individuals and/or organizations have access to many of your ideal clients. You should get a list of 3 – 5 specific individuals and/or organizations that best fit you. Next we go through the process again and figure out how to get to individuals and/or organizations that have access to many of our ideal many-to-many relationships.

The Connection Expansion Exercise is covered in-depth in chapter 3 of The Connection Expansion Book.

Through the Connection Expansion Exercise you will define:

What vendors have access to your ideal clients?

Where do your ideal clients seek education?

Where do your ideal clients gather?

Who influences your ideal clients?

Who do your ideal clients trust?

Who do you know that seems to know everybody? (connectors)

Client Testimonial

I captured this feedback at the end of my two hour personalized strategy session with Kasey Jones. We packed a lot in to Kasey’s session and I am grateful to be able to play a part in helping her reach her desired future state.

Please note that although we did cover the Connection Expansion Exercise & The Connection Expansion System in Kasey’s session we also discussed, recruiting, onboarding, pricing, and additional challenges she was looking to overcome. 

Personalized Strategy Session

Having used the Connection Expansion Exercise for over a decade to generate thousands of connections and millions of dollars in revenue for myself and my clients, I have the ability to help you see connection types that you might be overlooking.

With a personalized virtual strategy session I will walk you through the Connection Expansion Exercise specifically for your business and your current goals for the types of ideal clients you want to reach.

Here is what is included:

  • Virtual 1-hour strategy session
  • A recording of the session
  • A completed Connection Expansion document for your business
  • 4 weeks of unlimited email support
  • 2 -3 connections to fast-track your network building

Still not sure if this is right for you? Visit the Testimonials page to see what clients have to say.

A High-Level Overview

In this video, I’ll walk you through the Connection Expansion Exercise, a powerful tool designed to help you identify and connect with high-value relationships. Whether you’re a business professional, financial adviser, or entrepreneur, this exercise can help you expand your network strategically and generate more predictable, consistent referrals.

Here are the links to the two template documents.