We explore Devin’s journey into connection strategy and his creation of the Connection Expansion Framework, a system designed to help business owners stop chasing prospects and instead build a thriving network that brings opportunity to them. The framework includes five key steps: identifying connectors to your target market, asking to be introduced, building strategic partnerships, saturating your niche, and staying top of mind through long-term follow-up.
Devin explains why most entrepreneurs overemphasize referrals and underestimate the value of partnerships, events, and collaborations. He shares how to reduce friction in introductions, build authority in niche communities, and turn warm relationships into a consistent flywheel of growth. He also discusses his book Connection Expansion, a tactical guide to putting this system into action.
